Founded by Phoebe, a dedicated mum of two daughters - The Day One Kit was born from a personal journey. After revisiting her own makeshift Period kit, a simple zipper pouch from Kmart, Phoebe realised the importance of being prepared for the return of her Period, especially after having children - who knows where or when the post baby Period returns!

She noticed a gap in the market: there were no functional yet stylish Period kits designed for girls and women on the go. This sparked a wave of inspiration, leading her to brainstorm and create a solution that combines practicality with a touch of elegance.

Today, The Day One Kit is more than just a product; it represents the community of women who support one another. With every kit purchased, you become a part of this movement. Together, we are The Day One Kit, empowering women to feel confident and prepared, no matter what life throws their way.